YouTube, Netflix, and Vine - Vying for Kids' Hearts

Children's media app is the next battleground for the media industry.

Last month, YouTube launched a YouTube Kids app, Vine launched a Vine Kids app, and Netflix announced that its expanding its kids’ lineup with 5 new shows. Why this sudden interest in kids' media apps? I think it's due to the proliferation of content — print, blogs, TV, web videos, film, video games, selfies, vine videos, etc — and the fact that a lot of the content were previously not targeted toward kids. 

Online media providers like YouTube, Netflix, and Vine realize that the market penetration for adult is already very high and if you want to expand your market, you have to look at expanding your demographics. Kids seems like an easy choice because they are a gateway to the household and they eventually grow up to be in the initial target market. If kids were so easy and convenient, why now? That's probably because of the advancement in machine learning and algorithm. It's easier now for computers to categorize content than when YouTube was first starting out. Either way, it looks like content providers are now focusing on the children's market and it'll be that way for some time. 

That's good news for kids, headaches for parents, and a godsend for advertisers.